iGaming content supplier Pragmatic Play has renewed its partnership with Tomorrowland, becoming a global sponsor of the renowned music festival.
Pragmatic Play’s relationship with the festival began with its debut sponsorship at Tomorrowland Brazil 2024, which allowed the provider to engage new audiences with immersive entertainment experiences.
The supplier was also a major sponsor at the CORE Medellín festival in Colombia in February, presenting an audiovisual activation, while the stage hosted performances from renowned house and techno artists.
This latest agreement sees Pragmatic Play extend its partnership with the popular electronic dance music festival to become a global sponsor.
As part of the collaboration, Pragmatic Play will feature in multiple Tomorrowland festivals, each with its own creative theme. Tomorrowland Belgium, for example, will tell the story of Orbyz, a magical world of ice where a mysterious lost community is set to return.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Tomorrowland has been setting new standards in festival entertainment and creative expression for the past 20 years. Sharing its commitment to delivering unforgettable experiences for audiences worldwide, Pragmatic Play is thrilled to continue its journey with Tomorrowland as an active global partner.”
In other recent news, Pragmatic Play expanded the reach of its product offering in Belgium and the Netherlands this week by signing an agreement to provide its slots portfolio to operator Bingoal. The brand’s players can now access Pragmatic Play’s extensive range of slots, including popular titles such as Gates of Olympus 1000, Sugar Rush 1000, and the fan-favorite Big Bass franchise.
